Covid-19 Update

We are sure that you are feeling uncertain about the developing Covid-19 situation.

Our company values communication transparency and an effortless customer experience. Due to Covid-19 It is not business as usual in the UK and Europe and this page sets out to provide succinct information on how we, as a business and you as a customer may be affected within the context of ordering and receiving your gym and fitness equipment. 

Should you require any further information around a new or existing order, or you simply want more information about us please feel free to make contact in  any of the following ways

Call: 020 3965 7711


Chat App / Zendesk  

Recent Updates

January 2021


Covid-19 continues to create challenges and delays in three areas:

  1. Incoming shipments of gym equipment
  2. Final mile delivery
  3. Installation services

If you have purchased a unit as a pre-order, then you have purchased and reserved a unit from an incoming container. We have experienced some delays at the incoming port.  This is beyond our control and is also significantly fluid and difficult to predict. We have included buffer time periods in all ETA dates, however there may be the odd delay depending on whether or not there is congestion at the port. 

Room of Choice deliveries (Premium White Glove Service) may be disrupted depending on the health of the drivers as well as availability of drivers. This service is automatic and free, however you are always in control of your own space and you can request that couriers do not enter your premises and leave your kit close to the building.

We continue to offer our add-on installation service via our installation partners to help you install your new gym kit. Please discuss any special requirements with us prior to the installation date. We ask that the room of choice for installation be kept as empty as possible and that social distancing is observed at all times. Currently all installations take place at a minimum of 7 after delivery. If you would like your delivery to be delayed so that your kit gets to your door closer to the installation date, please let us know. 

We strongly recommend that you do not finalise your delivery date until you know the available installation dates. Otherwise you will need to store all of your machine parts safely until the installation team can get to you. 

Please be considerate to the driver under these very difficult circumstances and create an easy pathway to walk along and place your goods. You will need around 3 to 4 square meters to place the parts. This is about the same area that you will need to install the machine. 


We continue to monitor the new rules and regulations as and when they are made available.

We anticipate additional delays in delivery from the UK to any European address in the short term.  We can only apologise if this results in disruption for you, and we hope that as we continue into 2021, that things stabilise at the ports as we all get used to the new procedures imposed on us by governments.

If you have any questions or concerns about your order, please contact us on  We’d be more than happy to assist you in any way we can.

Pre Orders: Estimated Dates and Stock Allocation

Some products are sold on a “Pre Order” basis. This means that we do not have stock in the country now, but that we have a shipment arriving at an estimated date. You will see that the “Buy Now” button has been replaced by a “Pre Order Now” button. Underneath there will be a “Stock” icon which indicates the expected date of that item's dispatch from our warehouse to a customer. Covid delivery times are in place at time of writing meaning 10 to 15 days delivery after dispatch. 

Once you have made a full payment then you are placed on a priority list for the incoming stock. During 2021 and Post Covid world, this will be the new normal. Most stock is sold before touching our shores. You are placed on the stock allocation list in the order of us receiving your payment. 

Although we reserve a unit for you based on the stock list that we have, this is no guarantee that you will be supplied from that container. If stock in the container turns out to be lower than anticipated or ordered (Another normal in a post Covid world), then we reserved the right to cancel your order and refund you in full. 

Refunds take 1 to 2 working days to process and may take another few days to clear in your account if we have received a credit card or PayPal payment. The delay is not from our side.

Delivery Lead Time

From date of dispatch, please allow 10 to 20 days for large deliveries for in stock items. Pre order items will have an indication of arrival time in the country. This date is the date on which the goods can be dispatched from our warehouse.

White Glove and 2 Man Delivery

We are still delivering heavy and large Force USA All-In-One machines as and when stock is available. Please check the relevant product page for stock updates.  We are at all times constrained by legislation enforced by government. This can change from time to time. Conditions permitting we will deliver G6, G9, G12 and G20 machines by Premium White Glove Delivery. This means that two people will unpack your delivery at your doorstep and bring the goods into a room of your choice subject to safe and easy access. This may become a one person service from time to time if legislation dictates. 

There is a possibility that in the future this will have to be reduced to a one man delivery service. That is one person will unpack your delivery at your doorstep and bring the goods into a room of your choice subject to safe and easy access. If your order is a pre sale, meaning that you have purchased now for a delivery sometime in the future then your envisaged delivery date may change. 

Please bear in mind that this service means that a person from outside your household would need to come into your house. You may decide that you don't wish this to happen. In this case the courier will leave your goods at your designated access point. Please advise Alex of any requests and she will do her best to work around your needs. 

Once the goods arrive in the warehouse then the normal delivery period applies, which is 15 to 20 days. 

Pre Orders in Advance are now the “New Normal”

Since 2020 the UK Gym Equipment market has been hit with a massive spike in demand of home gym equipment combined with the scarce availability of high quality gym equipment globally. This shortage is set to continue well into 2021. Contrary to some popular beliefs, good quality gym equipment is not in abundance in china. Force USA sources top factories and adheres to incredibly strict codes of conduct and production standards. This also means that there is a longer waiting period for this quality equipment in the UK as the supply chains recover.

Force USA equipment will still be produced in the same factories with the same impeccable standards of quality. This is what we guarantee.

We also guarantee that we will absorb as much of the prices increases as possible. Discounts will no longer be as significant as they may have been. 

You will also need to pay in advance to secure your order, as all containers will sell out weeks before getting to the UK. This is the new normal.

I am sure that you will agree that ensuring that your home gym kit is reliable, innovative and of the highest quality is more important than simply compromising for a low quality machine that just happens to be available right now.

Slower Response Time and Increased Demand. 

There has been a drastic increase in the number of both sales and enquiries. We understand that many of our valued customers may be anxious to know about the where and when of their orders. Please be assured that our logistics teams are working around the clock to get your deliveries to you. There will be times when the phone lines may be blocked due to the number of incoming calls. There may also be delays in answering messages on the chat app due to the volumes of enquiries. We apologise sincerely for the inconvenience and frustration caused. We will get back to you so long as you leave a phone number or email address. 

Remote Staff

Our staff may be working remotely from their homes. This will cause minimal disruption. 

Our staff will now be answering the phone and chat app from their home offices, there may be situations where your call or message is not responded to immediately. Please leave your details and we will return your call as soon as we can. 

Slower Response Time and Increased Demand. 

There has been a drastic increase in the number of enquiries and orders. This is another factor which may lead to a delayed response time. 

Availability of Stock

All items which are not available right now can be purchased as a pre sale item. If there is a due date for the product, please bear in mind that this is an estimate based on the information that we have. Please take note of any updates which will be reflected here or on the relevant product page. If you don't see an estimated arrival date, then please make contact with us so that we can give you more information. These dates are subject to change.

We would love to offer you some pre sale pricing and deals on items which are on their way back into stock. Why not pop our sales team a message or email us so we can create a special pre sales deal that works for you? 

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